American Legacy Foundation

The American Legacy Foundation (ALF)  is a non-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. Their vision is "Building a world where young people can reject tobacco and anyone can quit"

The organization is responsible for the truth anti-youth smoking ad campaign, which won an Effy Award in 2005, and the creation and continued funding of the Legacy Tobacco Documents Library (LTDL) , a digital library hosted by the University of California, San Francisco. The LTDL contains more than 7 million internal documents (40+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities. The American Legacy Foundation is a 501(c)(3) not-for-profit organization that was established in March 1998 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 states and five United States territories and the tobacco industry. It is funded primarily by payments designated by the settlement.