Atkins Nutritionals

Atkins Nutritionals, Inc. is the company founded in 1989 by Dr. Robert Atkins to promote the Atkins Diet.

Following the death of its founder and a reduction in demand for Atkins products, Atkins Nutritionals, Inc. filed for bankruptcy. The company emerged from bankruptcy on January 10, 2006 with a softened marketing emphasis on the low-carbohydrate aspect of its products and an attempt to emphasize the overall nutritional value of its line of foods. It now has in place a business strategy concentrating on sales of prepared nutrition bars and shakes.