Weetos

Weetos is a breakfast cereal produced by Weetabix Limited. Its primary ingredient is wheat. The cereal is in O shapes, and is available with chocolate or honey flavouring. In the mid '00s, Weetabix Ltd lowered the amount of sugar present in Weetos as part of a drive to appeal to health conscious parents, which resulted in a slight change of flavour. This was coupled with the dropping of long-running mascot ‘Professor Weeto (Mark Butterworth)’ in favour of neutral images of children participating in various sports. The original mascot was a skateboarder named Derek, who 'found life really boring, until new Weeto's came out of the blue!' delivered in a broad West Midlands accent.

Weetos cereal bars are also available in both flavours.