Emic and etic

Emic and etic (also known as "nemic" and "netic" when used in an inter-cultural marketing context) are terms used by some in the social sciences and the behavioral sciences to refer to two different kinds of data concerning human behavior.


 * An "emic" account of behavior is a description of behavior or a belief in terms meaningful (consciously or unconsciously) to the actor; that is, an emic account is culture-specific.
 * An "etic" account is a description of a behavior or belief by an observer, in terms that can be applied to other cultures; that is, an etic account is culturally neutral.

Scientists interested in the local construction of meaning, and local rules for behavior, will rely on emic accounts; scientists interested in facilitating comparative research and making universal claims will rely on etic accounts.

The terms were first introduced by linguist Kenneth Pike, who argued that the tools developed for describing linguistic behaviors could be adapted to the description of any human social behavior. Emic and etic are derived from the linguistic terms phonemic and phonetic respectively.

The terms were also championed by anthropologists Ward Goodenough and Marvin Harris with slightly different definitions (Goodenough was primarily interested in understanding the culturally specific meaning of specific beliefs and practices; Harris was primarily interested in explaining human behavior). In political theory an act viewed etically has been called an "operation," but when viewed emically, it has been called a "practice."