Havidol

Havidol is a parody campaign for a fake psychological disorder called Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD). [Pronounced Dee-sack-dad]

The campaign on display at the Daneyal Mahmood Art Gallery in New York City includes TV, print and billboard ads along with merchandise and branding material. The "official HAVIDOL website" has far exceeded the creator's expectations, and many people have believed HAVIDOL to be a real prescription drug.

The name is a play on the phrase "have it all."