Mani Sivasubramanian

Pediatric cardiothoracic surgeon, Dr. Mani Sivasubramanian, is Assistant Professor in one of Asia's largest children's hospital. He has been involved in treating over 2000 children with heart birth defects over the past 8 years. Dr. Mani Sivasubramanian has been performing heart surgery since August 1994 and has been involved in over 2,000 cardiac procedures including complex repairs in newborn infants and young children.

On the Internet, Dr. Mani works to raise funds to help poor children receive expensive medical care. Through the Dr. Mani Children Heart Foundation, a not-for-profit organization registered in India, he has helped make expensive heart surgery accessible to 19 children already. His clear descriptive articles about heart disease in adults and heart birth defects in children make complex concepts easy to understand.

Dr. Mani is the brain behind The Heart Kids Blogathon, an annual 24-hour blogging marathon to raise awareness about Congenital Heart Disease and to generate funding to sponsor life-saving heart surgery for poor children.

During the event which is scheduled in August-September every year, Dr. Mani updates his blog every 30 minutes with a new post - taking no breaks, day and night, for 24 hours! Over $50,000 have been raised for charity from the 4 previous annual events alone. With 7 years of rich experience building a popular email newsletter publishing and marketing website that Alexa ranks among the top 30,000 on the Internet, dozens of instructive articles published on reputed websites and several thousand dollars worth of web-based sales each year, Dr. Mani has been able to sponsor surgery for 19 children.

He is the publisher of 9 different email newsletters reaching over 15,000 subscribers in total. Dr. Mani is an expert at using ezines for marketing with explosive impact. Indeed it is this ability that got him chosen as one of "99 Purple Cows" featured on Seth Godin's unique collection of outstanding marketing examples. Author of a widely praised ebook on managing emotions and controlling frustration, Dr. Mani has touched the hearts and lives of many thousands all around the world. The Emotion Prism and the three accompanying weekly email newsletters have helped readers find direction and focus in a fast-paced, confusing and rapidly changing world.