Mother (energy drink)

Mother is an energy drink made by Coca-Cola Amatil for the Australian market to compete with V and Red Bull, who dominate the $151 million industry, including a 94% corner of convenience store energy drink sales.

Ingredients
Each 330mL can of Mother contains 106 milligrams of caffeine and 33 grams of sugar. One of the other ingredients it claims to have is the fruit of the Açaí Palm from South America. Other ingredients are guarana, ginseng, 68% apple juice, 5% lemon juice, carbonated water, fructose and malt extract.

Advertising
The advertising for the product is particularly targeted at the 18-24 year old male demographic and features jungle plants, birds and animals, with a 'punk', 'alternative' or tattoo-like feel, including carnivorous vines with teeth. Prime-time television commercials for the product featured CGI-animated forest animals advertising the drink as an all-natural stimulant. Another advert featured a character from the television show The Wedge. Coca-Cola Amatil's two previous attempts to break into the energy-drink market were with Recharge and Burn. For Mother, they are spending $15 million dollars on marketing as well as handing out 300,000 free samples.