Oatibix

Oatibix is a breakfast cereal introduced in August 2006 by Weetabix Limited. It is made from oats, unlike their better-known Weetabix cereal, which is made from wheat.

History
When introduced, the product was available as both full-sized Oatibixes and Oatibix Bitesize.

Oatibix was first advertised with the slogan: Not-Made-From-Wheat-Made-From-Oat-Instead-Abix

Oatiflakes
In April 2007, Weetabix Limited also introduced Oatiflakes, which is also released with Raisin, Cranberry and Blackcurrant varieties.

Oatibix Bitesize
Oatibix Bitesize is a smaller "bite-sized" version of the Oatibix that can be "poured" into a bowl, more like a traditional breakfast cereal. It is available in normal, Sultana and Apple and Chocolate and Raisin varieties.