Nesquik



Nesquik is a milk flavoring mix that was developed in the U.S. by 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S. and Australia), the name was changed to the worldwide brand "Nesquik" in 1999. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk".

Nesquik's mascot, the Nesquik Bunny a.k.a. Quicky
In 1973, the Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large blue "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lick! But you can't drink it slow if it's Quik!" In Europe and Canada, he is known as Quicky the Nesquik Bunny.

France and Greece first had another mascot for Nesquik, which was a fat yellow humanoid cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mas and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras--English:"Big Quik") He was later replaced by Quicky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quicky in 1989/1990.

In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed (although in its TV commercials he still used his "Q"). Also, the character is presently in the transition from wearing only the necklace to being fully clothed. He appears on the packaging and marketing and has appeared in the product's television commercials. His voice has been provided by American actor Barry Gordon.

Powder

 * Nestle Quik Chocolate Powder was introduced in 1948.
 * Nestle Quik Strawberry Powder was introduced in 1959.
 * Additional powder flavors have been introduced, but discontinued (Banana 1989-1995, Double Chocolate 2002-2006, Vanilla 2003-2006).
 * Nestle Quik Chocolate No Sugar Added was introduced in 1983.
 * In 2007, Nestle modified its Nesquik powder formula and reduced the amount of sugar by 25% without adding artificial sweeteners. The product tastes like the old formula but dissolves a lot better.

Syrup

 * Nestle Quik Chocolate Syrup was introduced in 1981. Strawberry was added in 1989.

Ready-to-Drink

 * Nestle introduced Ready-to-Drink Quik Chocolate Milk in 1984. Strawberry was added in 1987, and Banana was added in 1990.  Very Vanilla and Double Chocolate are also available.
 * Fat Free Quik Chocolate Milk was introduced in 1998.
 * Nesquik Milkshakes come in Chocolate and Strawberry. Chocolate Caramel Swirl was introduced in 2007.

Other

 * "Nestlé Nesquik" is also the name of a breakfast cereal made of chocolate-flavored rice and corn puffs. As with many chocolate breakfast cereals, the milk turns chocolatey.  The cereal is currently produced by Cereal Partners Worldwide (a joint-venture between General Mills and Nestlé).
 * A Nesquik flavor of Nestlé hot cocoa mix features bunny-shaped marshmallows and 38% more calcium than regular hot cocoa.

Other Media
An entertaining video featuring Nesquik Powder: http://www.youtube.com/watch?v=wOSyVsAA2i8

Nesquik "Shake It" contest (6/29/07 - 9/14/07): http://www.youtube.com/contest/nesquik&results_all=true?goto=1

The Nesquik Bunny appeared in the Drawn Together episode "Unrestrainable Trainable." After a joke is made about Foxxy's nipples supposedly lactating chocolate milk, the Nestle Quik rabbit springs up alarmed and sporting a brown stained mouth, exclaiming, "No chocolate milk? Then what the hell have I been sucking on?"