Cheerios

Cheerios is a brand of breakfast cereal created on June 19, 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota, as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute. In some other countries, including the UK, it is sold by Cereal Partners under the Nestlé brand.

Related cereals
From the late 1970s until the present, General Mills has introduced a succession of cereals that are versions of the original Cheerios. These include along with their introduction date:


 * Honey Nut Cheerios (1979)
 * Apple Cinnamon Cheerios (1988)
 * MultiGrain Cheerios (1992)
 * Frosted Cheerios (1995)
 * Team Cheerios (formerly Team USA Cheerios, no longer available) (1996)
 * Purely O's (organic Cheerios, manufactured by General Mills' subsidiary Cascadian Farms) (1999)
 * Millenios (Cheerios with two shaped cereal pieces, no longer available) (2000)
 * Berry Burst Cheerios (including variations of Strawberry, Strawberry Banana, Cherry Vanilla and Triple Berry) (2003)
 * Yogurt Burst Cheerios (2005) (including variations of Vanilla and Strawberry yogurt)
 * Fruity Cheerios (2006) (sweetened fruit flavored Cheerios.)
 * Oat Cluster Crunch Cheerios (2007) (sweetened Cheerios with oat clusters)