Above the Influence

Above the Influence is an advertising campaign in the United States by the National Youth Anti-Drug Media Campaign that advocates against recreational drug use, focusing explicitly on cannabis use by American teenagers. The program's primary medium is television advertisements, but it also makes use of others such as online web banners.

These advertisements usually depict the social or emotional consequences of drug use, contrary to the analogous Truth campaign against tobacco. Above the Influence relies heavily on fictional stories and animated segments to relay its message to its audience, whereas the Truth's campaign is based on the performance and filming of attention-grabbing stunts to bring attention to health statistics.