Scott's Porage Oats

Scott's Porage Oats are a Scottish breakfast cereal (a brand of porridge) sold in the UK.

History of the brand
Porridge has been consumed in Scotland as a staple food since the middle ages, and is primarily consumed in the winter. Sales of porridge oats continue to be higher in Scotland than in the rest of the UK with Scott’s Porage Oats taking the highest brand share. (source Mintel 2002)

Scott's Porage Oats were originally a rival to Quaker Oats which are also popular in the UK, but in 1982 Quaker Oats Company bought A&R Scott (makers of Scott’s Porage Oats). Pepsico merged with the Quaker Oats Company in 2001.

About Scott's Porage Oats
Scott's Porage Oats have been milled in Scotland since 1888 and use only the highest quality oats and milling process. Despite being milled in Scotland the origin of the oats themselves remains unstated. The oats are rolled thicker than standard oats and are gently kilned to create the truest taste. The oats can also be used in stews, as a topping for apple crumble or haddock pies, and in cookies or flapjacks, and in many other recipes.

Packs contain multiple recipes for the oats.

The oats can be cooked either by microwave or upon a stovetop.

Advertising
In the late 1990s to early 2000s, Scott’s Porage Oats ran a very successful UK advertising campaign on cinema and television featuring the actor Rory McCann in a kilt and actress Rebecca Godwin as his admirer.

Rory McCann subsequently made many public appearances and is widely seen as the “face” of Scott’s Porage Oats.

Other UK Brands
The following additional brands come under the Quaker Oats umbrella:


 * Quaker Oats
 * Oatso Simple
 * Scott's So Easy