Geisinger Health System

The Geisinger Health System (GHS) is a physician-led health care system of northeastern and central Pennsylvania with headquarters located in Danville, Pennsylvania.

History of Geisinger
Danville resident Abigail Geisinger, widow of iron magnate George Geisinger, used her fortune to build a hospital intended to be a regional medical center modeled on the Mayo Clinic. Founded in 1915, Geisinger Health System provides more than two million people in 38 counties in Pennsylvania a complete continuum of health care. The Geisinger Health System enjoys national recognition as a model for quality health service delivery, has been listed in Best Hospitals in America, and its physicians have been listed in The Best Doctors in America. Its primary care facility is the Geisinger Medical Center (GMC) located in Danville, with its secondary facility, the Geisinger Wyoming Valley Medical Center (GWV), located near the city of Wilkes-Barre. There are several Geisinger clinics throughout northeastern Pennsylvania in Wilkes-Barre, Pittston, Wyoming, Scranton, Dallas, Plains, Kingston, and other surrounding cities and towns.

Failed merger
In 1997 Geisinger Health System and Penn State Hershey Medical Center merged, forming the Penn State Geisinger Health System. The merger was short lived, and was dissolved in 1999. It is often cited as a prime example of an ill-thought, poorly executed merger. The most commonly cited issue are the vastly different cultures between the two systems. Penn State Hershey is a well-endowed educational facility, while Geisinger is more "traditional" in nature. Managed Care, November 2003

Advertising Campaign
Since the late 1990s, Geisinger has embarked on three major advertising campaigns. The first campaign featured positive experiences of patients who had received medical treatment from Geisinger. Months later, billboards and TV ads featured Geisinger doctors. In February 2006, it embarked on a new pitch in which the hospital promoted itself as a system that is "redefining boundaries" with backdrops of beautiful wooded areas in the outyling rural towns of Wilkes-Barre and Scranton in the form of both billboards and television commercials, including an ad televised during the 78th Academy Awards. Thus far, statistics have proven that more awarded doctors work at Geisinger, more patients visit it and more job opportunities, and resources are available at it than both the Wilkes-Barre General Hospital and the Scranton Community Medical Center.

List of Geisinger facilities
Location of Hospitals
 * Geisinger Headquarters/Medical Center in Danville
 * Geisinger Wyoming Valley Medical Center in Plains Township (Wilkes-Barre area)
 * Geisinger: South Wilkes-Barre Hospital in downtown Wilkes-Barre
 * Geisinger: Marworth Hospital in Waverly

Location of Clinics in Pennsylvania: Altoona, Sayre, Bellefonte, State College, DuBois, Lock Haven, McElhattan, Berwick, Bloomsburg, Catawissa, Millville, Mifflin, Moosic, Dunmore, Dallas, Hazleton, Kingston, Mountaintop, Pittston, Wyoming, Wilkes-Barre, Scranton, Plains, Montoursville, Lewistown, Mountainhome, Mount Pocono, East Stroudsburg, Danville, Kulpmont, Milton, Sunbury, Coal Township, Frackville, Mahanoy City, Orwigsburg, Pottsville, Valley View, Selinsgrove, Lewisburg, Meshoppen, Nicholson, Tunkhannock.