Bullseye (target)

The bullseye is the centre of a target (worth 10 points in archery or 50 points in darts), and by extension the name given to any shot that hits the bullseye. There is a common misconception that the bullseye in darts is worth 25, however the green outer bullseye of the dart board is actually worth half of the bullseye (25). The center spot (red) is the bullseye and worth 50 points.

Consequently, "hitting the bullseye" became a term for an unexpectedly good success.

The word bullseye can also refer to any design or pattern featuring prominent concentric circles, visually suggesting an archery target. Examples would be the old-fashioned hard candy with a pattern of black and white stripes that was popular in the UK, or the logo for Target Corporation.

The word "bullseye" has also become synonymous with evacuation of ammunition on a specified target prematurely, or before an order is given.