Jagdish Sheth

Jagdish N. Sheth, Ph.D. is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, is an internationally recognized business consultant whose client list includes AT&T, BellSouth, Ford, GE, Motorola, Square D, Whirlpool and Sprint. He also an educator, the winner of many awards and honors, and a member of the American Psychological Association. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at University of Southern California. In 2003, he founded the India, China & America Institute, a non-profit institute providing a sustainable, non-governmental platform to identify and drive synergies among India, China and America in the areas of emerging markets, commercial growth and alignment of policies for the benefit of a vast number of people.

Professor Sheth has been conferred with the P.D. Converse Award, Charles Coolidge Parlin Award and the Irwin McGraw Hill Distinguished Marketing Educator Awards by the American Marketing Association.

History
Jag was born in Burma (now Myanmar) and emigrated as a refugee in 1941 to India. He received most of his schooling in Madras (now Chennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.

Subsequently he came to the US to further his academic career and received his MBA at the University of Pittsburgh. He was fascinated by the psychological theories being advanced at that time and pursued a career in academia. During the mid 1960s he studied and researched at MIT, Columbia and the University of Pittsburgh. It was during this period that he started developing his “Theory of Buyer Behavior.” A book that he co-authored with his mentor Professor John Howard provided the foundation for the future of research in the field of consumer psychology and marketing.

Writings and activities
Professor Sheth has published more than 200 articles in leading journals and has written a number of books. His most recent book is Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia. His other significant books have been The Rule of Three: Surviving and Thriving in Competitive Markets, Clients for Life: How Great Professionals Develop Breakthrough Relationships, and Handbook of Relationship Marketing. In 2007, he published The Self-Destructive Habits of Good Companies.

Dr. Sheth is credited with being one of the leaders in marketing and one of the earliest to espouse the cause of Relationship Marketing. Besides Relationship marketing, he has published a number of seminal articles in the fields of consumer behavior, global marketing, information technology, and marketing strategy.

In addition to his academic research, teaching and consulting, Dr. Sheth contributes his time and financial resources to the community through various philanthropic foundations he has established. These include the “Madhuri and Jagdish Sheth Foundation” which focuses on building a strong community of academic marketers and developing the next generation of marketing academics, the “Sheth Family Foundation” which focuses on assisting the general Atlanta community in its various social, cultural, and religious activities, and contributions to Emory University to promote research and general understanding in the areas of religion, culture, business, and other aspects of life in South Asia.