Flutie Flakes

Flutie Flakes is the name of a breakfast cereal named for then Buffalo Bills starting quarterback Doug Flutie in 1998, after Flutie's popularity soared because of his scrambling, last quarter heroics and his impressive win-loss record. A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie's autistic son. The goal of the foundation is to create awareness of autism and to seek a cure.

Flutie Flakes became the subject of a minor controversy in January 1999 when after a controversial playoff win over Buffalo, Miami Dolphins' head coach Jimmy Johnson poured Flutie Flakes on the ground and invited his team to stomp on them; as the product was created to help individuals with autism, Flutie was upset that Johnson would use it in such a manner. Johnson issued a public apology.

Flutie Flakes remained popular in the region even after Flutie was benched for Rob Johnson. After Flutie signed with the San Diego Chargers in 2001, the red, white, and blue boxes were replaced with a black, yellow, and white design.

A box of Flutie Flakes is visible on top of the fridge in the Barones' kitchen in the CBS sitcom Everybody Loves Raymond (1996-2005).

Another box is also visible in the opening scene of the Friends episode, "The One With the Blind Dates."

On Dawson's Creek, Jack McPhee (Kerr Smith) was shown often eating Flutie Flakes.

Flutie Flakes is also a common derisive term used in reference to Flutie fans who display an extreme fanaticism and irrationality when it comes to Doug Flutie.