Ken Evoy

Ken Evoy (born September 25 1953) is currently the founder and CEO of SiteSell Inc. and was one of Canada's most productive toy makers well into the 1990s. This game design company (named Isovoy Inc. - a mix of his and his wife's surnames) went on to create and license more than 20 toy creations between 1985 and 1998.

This history in business, along with the education that resulted from his graduating McGill University with an M.D. in 1979, helped Evoy create SiteSell Inc. This company designs and develops a hosted "Web business-building system" called Site Build It! (SBI!).

With more than 20,000 subscribers, Evoy uses his knowledge of the Internet marketing industry to help "small small businesses" succeed on the Internet.

Evoy's evolution in the online marketing industry has led to the popularity of several now well-known terms online such as "monetization," "keyword" and "preselling."

"Pre-selling is not about hard-selling your product, it's about becoming an expert in the eyes of your visitor by delivering this great information. And once you've accomplished that the...final step, obviously, is about monetizing. "How do I monetize this targeted traffic that's coming in, that's believing in me and turning that into income?"

Early years
Ken Evoy was born on September 25, 1953 in Montreal to Grant Evoy and Simone (née Rioux). Raised in the Montreal area, he attended Loyola_High_School_%28Montreal%29 in Montreal. He went on to study anatomy at McGill University, where he graduated with First Class Honors. He entered Medicine at McGill University in 1975, completing his internship in 1980.

Dr. Evoy practiced as an emergency physician from 1980 to 1990. He was one of three physicians, along with Dr. Marc Afilalo and Dr. Ivan Steiner, responsible for hiring and training two hundred physicians in pre-hospital emergency care at Montreal's newly founded EMS system, Corporation des Urgences Sante du Montreal Metropolitain ("Urgences Santé"). He later practiced as a full-time emergency physician at Hôpital du Sacré-Coeur de Montréal and the Jewish General Hospital.