Spry Vegetable Shortening

Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Proctor & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share. The marketing efforts were phased out in the 1950s, but Aunt Jenny and her quotes like With Spry, we can afford to have cake oftener! have been reprinted in books such as James Lilek's Gallery of Regrettable Food. Though the product is discontinued there are anecdotal reports of it being used through the 1970s.