Harry Steenbock

Harry Steenbock (1886–1967) was a distinguished Professor of Biochemistry at the University of Wisconsin-Madison.

Vitamin D
In 1923, Harry Steenbock demonstrated that irradiation by ultraviolet light increased the vitamin D content of foods and other organic materials. After irradiating rodent food, Steenbock discovered that the rodents were cured of rickets. It is now known that Vitamin D deficiency is a cause of rickets.

Using $300 of his own money, Steenbock patented his invention. Steenbock's irradiation technique was used for food stuffs, but most memorably for milk. By the expiration of the patent in 1945, rickets had all but been eliminated.

WARF
After receiving his patent, the Quaker Oats company offered $1 million (approximately $10 million dollars today) for Steenbock's Vitamin D technology. Steenbock thought twice about the offer. Instead of quickly selling his rights to a commercial company, Steenbock believed the money should be returned to the university.

After soliciting interest from nine other University of Wisconsin-Madison alumni, Steenbock was influential in starting the first university technology transfer office, the Wisconsin Alumni Research Foundation (WARF). WARF's initial operating budget was $900, one hundred dollars from each of the nine alumni.

On February 19 1927, WARF completed its first licensing agreement with the Quaker Oats company. The license permitted Quaker Oats to fortify its breakfast cereals with Vitamin D. WARF went onto license the technology to pharmaceutical companies for a medical application, which was known as Viosterol.