Carpe Diem (drink)

Carpe Diem is a range of energy and 'functional' soft beverages distributed in the United Kingdom and other European countries by Red Bull. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges before being distributed to mainstream stores such as Tesco.

Range
The Carpe Diem feature the following flavours:


 * Ginkgo
 * Kefir
 * Kombucha

Whilst the Ginkgo variety is an energy drink, the elderberry flavoured Kefir and Kombucha varieties were promoted as being beneficial to health, using the properties of the botanical and fermented extracts as the main selling point.

Other products
These feature the light taste of herb and fruit extracts.


 * Carpe Diem Harmonizing Botanic Water
 * Carpe Diem Vitalizing Botanic Water
 * Carpe Diem Relaxing Botanic Water