Clif Bar

Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson.

History
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. and the present Clif Bar & Co. The company is based in Berkeley, California.

Products and practices
The message on the back of the bar is in a font that imitates handwriting and is written in a familiar tone. The packaging's color is low-key, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif bars are also vegan.

There are 15 kinds of Clif Bars.
 * Apricot
 * Banana Nut Bread
 * Black Cherry Almond
 * Blueberry Crisp
 * Carrot Cake
 * Chocolate Almond Fudge
 * Chocolate Brownie
 * Chocolate Chip
 * Chocolate Chip Peanut Crunch
 * Cookies 'N Cream (discontinued)
 * Cool Mint Chocolate
 * Cranberry Apple Cherry
 * Crunchy Peanut Butter
 * Lemon Poppyseed (discontinued)
 * Oatmeal Raisin Walnut
 * Peanut Toffee Buzz
 * Maple Nut

There are also 4 seasonal flavors:
 * Spiced Pumpkin Pie
 * Caramel Apple Cobbler
 * Iced Gingerbread
 * Pear Apple Strudel (discontinued)

In the past few years, other Clif products have been created including:
 * Clif Shot
 * Shot Blok
 * Shot Drink
 * Luna Bar (lower calorie, higher calcium version marketed to women)
 * Nectar
 * Mojo Bar
 * Builders Bar (Roughly double the protein, marketed toward strength athletes)
 * ZBar