Industry or market research

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
 * Macroenvironment
 * economy
 * government
 * law
 * technology
 * ecological
 * Market Analysis and Competitor analysis
 * market definition
 * market size
 * market segmentation
 * industry structure and strategic groupings
 * Porter 5 forces analysis
 * supply chain
 * competition and market share
 * competitors' strengths and weaknesses
 * market trends
 * Consumer Analysis or Marketing research
 * nature of the buying decision
 * participants
 * demographics
 * psychographics
 * buyer motivation and expectations
 * loyalty segments