BPM Energy

BPM Energy is an energy drink produced by Coca Cola Bottlers Ireland and sold solely in Ireland. It was launched in 2003, and features two flavours, marketed as "BPM Hydrate" and "BPM Focus", which are citrus and red berry flavoured respectively.

The product was launched with a large media campaign based around an archetypal young (specified to be 19 by marketing material) male lifestyle, including a promotional character for the brand known as "Jaxx". However, once the product was successfully launched, this ceased and even the products website has been let lapse.

BPM Energy