See Clearly Method

The See Clearly Method is an eye-based exercise program marketed as an alternative to the use of glasses, contact lenses, and eye surgery to improve vision. Its effectiveness is disputed by scientists and mainstream eye care practitioners. According to the official website, eye muscles are like any other muscles, and need regular exercise, although the website also concedes that "no formal research studies have been done yet on the See Clearly Method."

Both the Journal of the American Optometric Association and the Journal of Behavioral Optometry declined to publish a study by the American Vision Institute purportedly demonstrating the efficacy of the method. The AVI then self-published the paper on their website.

Tom Miller, the Attorney General of Iowa, filed a consumer fraud lawsuit against Vision Improvement Technologies, the promoter of the See Clearly Method, in 2005. In February 2006 an Iowa court issued a temporary injunction restricting certain aspects of the company's marketing. A November 2, 2006 press release from the Iowa Attorney General's office announced a consent decree with Vision Improvement under which the company will halt sales, offer restitution to customers, clear customers' credit records of any filings related to See Clearly purchases, and halt operations as of December 2006.

On December 21, 2006, the company's web site stated, "As of November 1, 2006 The See Clearly Method is no longer available for sale."