Cinnamon Toast Crunch

Cinnamon Toast Crunch (first renamed Cinnamon Grahams in the UK but now called Curiously Cinnamon) is a breakfast cereal produced by General Mills. The cereal was first produced in 1984. Cinnamon Toast Crunch is rivaled by Waffle Crisp. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Originally the cereal featured plain squares but currently features an artificial "cinnamon swirl" coloration in each piece. At one point there were three animated bakers as the mascots: Wendell, Bob and Quello. The cereal aims to provide the taste of cinnamon toast in a bite-sized crunch. Current advertisements for this cereal portray adults in some form unable to "see what makes them so popular", the adult guesses something completely off the wall, and usually related to the adult's profession, after which the kids correct them and loudly say "It's the cinnamon sugar swirls in every bite!". Ironically enough, the cereal is also currently advertised directly to adults, as a healthy breakfast choice with a great taste they grew up with. Cinnamon Toast Crunch remains a favorite in particular amongst college students.

They also advertise Cinnamon Grahams with Golden Grahams which features two brothers arguing over which is best, Golden or Cinnamon Grahams.

There have been two off-shoots of the cereal: French Toast Crunch and Peanut Butter Toast Crunch. French Toast Crunch was originally shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. More recently, it resembles Cinnamon Toast Crunch, only lighter in color. Peanut Butter Toast Crunch is no longer available as of 2006.

Nutrition Facts
(As of June 30, 2007) Serving Size 3/4 cup (31g)