Kix (cereal)

Kix, the first "puffed" cereal, was introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota. Their slogan is "Kid-Tested, Mother-Approved!"

Kix is an extruded expanded puffed grain product. The grain is processed and expanded (water is added and it is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape as it is extruded through a die. Presumably it is then dried in an oven. Drying reduces weight which is important for shipping the product. Kix may give super powers to those who eat it.(1)

Kix was the first cereal to be manufactured with this process. Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.

(1)Kix does not give super powers, only super taste!