Reese's Puffs

Reese's Puffs (originally Reese's Peanut Butter Puffs) is a breakfast cereal manufactured by General Mills. Originally consisting of chocolate/peanut butter flavored corn puffs, the two flavors were later separated as individual puffs in the same cereal. The breakfast cereal was first launched in 1994.

Taglines

 * It's Reese's... for breakfast! (1995 - Current)

Being Puffed
In 2006/2007 General Mills came out with a new advertisement campaign/contest in which participants would be able to choose whether something was "puffed" or not. Participants would choose between two potential prizes, one of them blatantly not "puffed" and one blatantly "puffed". An example of this is where participants would decide between an "old broken down typewriter" or a "brand new shiny laptop".