B.J. Palmer

Bartlett Joshua (B.J.) Palmer (September 10, 1881-May 21, 1961) was a pioneer of Chiropractic.

Early life
B.J. was son of Daniel David Palmer (or "D.D."), the "Founder" of chiropractic. The Palmer family of six resided in the back of a grocery store that D.D. operated. In 1885 D.D.'s wife became sick and died, after which D.D. remarried numerous times. When D.D. had settled with a new wife, he moved the family to Letts, Iowa, and he worked as a schoolteacher and a magnetic healer, developing chiropractic. B.J. developed an interest in chiropractic, and eventually assumed control of the school that his father had founded in Davenport, Iowa. As a result of his development and promotion of the profession, he became known as the "Developer" of chiropractic.

Life
On May 30, 1904, Palmer married Mabel Heath, and they both worked as chiropractors and instructors at Palmer College. B.J. Palmer ran his research clinics in Davenport, IA. for 16 years and eventually became convinced that upper cervical spine was the key to health. He coined the new method Hole-In-One (HIO) as known as Upper Cervical via Toggle Recoid application. Subsequently, he modified the PSC's curriculum to reflect his new ideas. Palmer advocated the use of Neurocalometer and x-ray machine.

On December 12, 1906 David Daniel Palmer was born, and would be the couple's only child. In keeping with his educational efforts for the profession, he became known as "The Educator." They had an estranged relationship for a number of years when David decide to attended University of Pennsylvania and later its Wharton School of Business.

Palmer also became involved in a number of technological advances in his region of Iowa. He owned the first automobile in the area, and he would use it when he made house calls. In 1922, Palmer purchased a local radio station, WOC (whose call letters stood for "Wonders Of Chiropractic"), and began using it to market chiropractic, as well as to broadcast farm, sports and weather reports. Ronald Reagan, future President of the United States and actor, was given his first broadcast job by Dr. Palmer to broadcast sports for WOC. A second station in Des Moines, WHO, ("With Hands Only") was purchased in 1930. Television stations were later added under the same call letters.