Relentless (drink)

Relentless is the brand name of an energy drink created in 2006 by Coca-Cola, similar to other energy drinks such as Red Bull. Relentless contains 32mg of Caffeine per 100ml, in a standard can size of 500ml (16.9 US fl oz), or about 160mg of Caffeine in total. It also contains sugar, carbonated water, inositol taurine (0.4% volume), citric acid, guarana, colours (caramel E150d, and E104) glucoronolactone (0.24% volume), acidity regulator (E331), preservatives (E202, E211), vitamins (niacin, pantothenic acid, B6, and B12).

Relentless
The can is similar to those often containing alcohol such as beer, although beer can come in any container, and product labels include a caution stating that Relentless is not suitable for children, pregnant women or those sensitive to caffeine. The drink has a distinctive bright yellow/green coloring and is marketed to provide continuing energy with the slogan of "No half measures" (a reference to the can size, which is twice that of Red Bull) as well as "Your energy, your obsession, relentless." The drink is cited as increasing people's confidence, stamina and energy. Like similar drinks it is often mixed with vodka to create a cocktail.

Relentless Inferno
In July 2007, Coca Cola announced a new variety - "Relentless Inferno".Providing the same energy hit as the original Relentless, new Inferno provides the added benefit of a refreshing fruit flavour. It comes in a new, iconic pack design design in 500 ml cans with the same active ingredients and energy content but with an additional 5% real orange juice.

Sponsorship
Relentless sponsors a champion cricket side, the Stephenson and Comrades cricket club.

In October 2006, Relentless teamed up with Motorcross Team Rob Hooper's Suzuki to create "Relentless Suzuki." Lewis Gregory, Jamie Law and Alex Snow are the riders for the team, which will compete in all the major UK and European MX2 events.

Relentless also teamed up with TAS Suzuki, a Northern Ireland-based motorcycle road racing team, and the team is now known as "Relentless Suzuki by TAS Racing". The team fields bikes in the British Supersport Chamionship, and their riders Michael Laverty and Ian Lowry lie 1st and 2nd in the championship, respectively. Adrian Archibald and Bruce Anstey race in the International road racing events, such as the Isle of Man TT and North West 200, for the team.