Monster Energy

Monster Energy (usually simply known as Monster) is a brand of energy drink manufactured by Monster Beverage Company of Corona, California, which is owned and operated by Hansen Beverage Company. Monster is known for its high advertising budget. It was one of the first drinks marketed in a 16-fluid ounce (473 mL) can, nearly twice the size of the typical "bullet" size of energy drinks, but for around the same price. It was first introduced in the 16-ounce can in 2002. Later Monster Energy and Lo-Carb Monster were introduced in a 24-ounce can in 2005. Also in 2005, all varieties but Khaos were introduced in a 8.3-ounce can. Since 2005, all 4 varieties have been introduced in a 24-ounce size with a resealable top. It is available at most supermarkets and convenience stores in the U.S. and Canada. Many buyers prefer the cost savings per ounce of the larger sizes compared to the classic 8.3 oz cans of Red Bull, as well as the resealable tops on the 24 oz can.

In April 2007, Hansen launched a sub-category coffee-energy hybrid line of drinks called Java Monster. The three flavors; Big Black, Loca Moca, and Mean Bean come in 15-ounce (443 mL) cans.

In 2006 Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Cadbury-Bebidas, S.A. de C.V. in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.

Brand Portfolio

 * Monster Energy 2002
 * Lo-Carb Monster Energy 2003
 * Monster Assault 2004
 * Monster Khaos 2005
 * Monster M-80 2007
 * Java Monster 2007
 * Big Black
 * Loca Moca
 * Mean Bean
 * Monster Water (specially made for J. Went)

Physical Descriptions
Some Monster pull tabs are unique in that they are punched with an "M" instead of a large hole. Tabs without the Monster "M" are still colored to match the can, at least in the 16 ounce variety. All variants also come in 4-packs of the 16 fluid ounce.



Monster Energy: 16-ounce black can with a fluorescent green "M" logo. The pull tab is also the same green color. The drink inside is amber.

Lo-Carb Monster Energy: 16-ounce black can with a fluorescent blue "M" logo. The pull tab is the same blue color. The drink inside is the same color as Regular Monster.

Monster Energy Juice Khaos: 16-ounce grey industrial-patterned can with an orange "M" logo. The pull tab is the same orange color. The drink is orange colored although it contains apple, orange, pear, peach, tangerine, pineapple, and white grape juices. It is 70% juice.



Monster Energy Juice M-80: 16-ounce grey industrial-patterned can with a yellow "M" logo. The pull tab is the same yellow color, however it is filled in and has a white "M" on it. The drink is also yellowish in color. M-80 contains 80% juice from passion fruit, apple, pineapple, and other fruits.

Monster Energy Assault: 16-ounce black and grey (urban) camouflage-patterned can with a grey "ASSAULT" "stamp" on a red "M" logo. The pull tab is a red color. The drink inside is red colored.

15 fluid ounce (443 mL) cans


Java Monster Coffee Energy: 15-ounce wood-patterned can with a bronzed "M" logo. The pull tabs are black with a silver "M" logo. The drink inside is coffee-colored, but specific color varies by flavors mentioned below. It is part of Monster's newest product lineup, which contains real coffee, in addition to the same energy supplements found in other Monster products (such as Taurine, Carnitine and Ginseng).
 * Mean Bean: Monster's version of vanilla flavored coffee.
 * Loca Moca: Monster's version of chocolate flavored coffee.
 * Big Black: Monster's coffee flavor.

8.3 fluid ounce (245 mL) cans
Monster Energy: 8.3-ounce Monster Energy can.

Lo-Carb Monster Energy: 8.3-ounce Lo-Carb Monster Energy can.

Monster Energy Assault: 8.3-ounce Monster Energy Assault can.

Monster Energy Juice Khaos: 8.3-ounce Monster Energy Juice Khaos can.

24 fluid ounce (708 mL) cans
Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can.

 Lo-Carb Monster Energy XXL: 24-ounce "Billabong XXL collectors can", with a color-less pull tab with no "M" and "Billabong XXL" lining the top of the can.

Mega Monster Energy: 24-ounce Monster Energy can, with a resealable cap.

Lo-Carb Monster Energy: 24-ounce Lo-Carb Monster Energy can, with a resealable cap.

Monster Energy Juice Khaos: 24-ounce Monster Energy Juice Khaos can, with a color-less pull tab with no "M".

Monster Energy Assault: 24-ounce Monster Energy Assault can, with a color-less pull tab with no "M".