Cereal Partners Worldwide

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada).

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some such as Shredded Wheat and Shreddies were once made by Nabisco.

The company's UK division is based in Welwyn Garden City.