Weetabix (food company)


 * This article describes the company sometimes known simply as "Weetabix". For their breakfast cereal of the same name, see Weetabix.

Weetabix Limited is a food processing company that is responsible for the production of breakfast cereal brands. Weetabix is also the name of one of the company's products, a wheat-based breakfast cereal in the form of relatively large biscuits.

It was founded in 1932 and incorporated in 1975. The company is headquartered in Burton Latimer, Kettering, Northamptonshire, England, and its 75 acre site is conveniently sited next to the A14. It also has factories in Corby and Ashton-under-Lyne. The company produces 3 billion Weetabix breakfast biscuits every year from its Kettering site. Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets (See private brand). In 2003 the company was bought by the American Private Equity firm HM Capital, which also own the large UK food company Premier Foods.

Weetabix has factories in Europe, the United States and Canada. It is the largest producer of breakfast cereals in the UK.

Weetabix is also the title sponsor of the Women's British Open.

Brands
The following are amongst the company's products:


 * Weetabix, and variants including
 * Weetabix Minis
 * Weetabix Gold
 * Alpen
 * Ready Brek
 * Grain Shop High Fibre Crisp
 * Oatibix
 * Weetos
 * Weetaflakes
 * Weetabix Crunchy Bran
 * Multigrain Stars